Back
Front
Collaborate / Illustrate Limited Time Shirt
Objective:
To increase brand awareness, strengthen brand reputation by making a conversational piece / sell to customers that are music fans and who are astrology enthusiasts.
To increase brand awareness, strengthen brand reputation by making a conversational piece / sell to customers that are music fans and who are astrology enthusiasts.
Approach:
• A horoscope series based on artists that are Geminis.
• Used adobe illustrator to create the illustrations on the back. Chose grid box in the back most of the space.
• Shirt is light to contrast dark black ink left intentionally minimal and sleek.
Results:
• Increased positive engagement on social media, gained over 750+ likes.
• Product was shared amongst people through Instagram.
• Made over $2500+ sales / limited time shirts were sold out.
