As part of a branding project, I was responsible for ensuring that a new lingerie brand had a cohesive and impactful presence across all platforms.
My objective was to create comprehensive branding guidelines, design hangtags for the lingerie products, and ensure that the brand was well-represented on social media, with a focus on making a strong impression on the target audience. I developed detailed branding guidelines that outlined the visual and tonal elements of the brand. I designed elegant and functional hangtags that aligned with the brand's identity and added value to the products. To maximize the brand's impact on social media, I curated content and collaborated with influencers to present the brand in a way that resonated with the audience, using eye-catching visuals and engaging messaging.
