This project focused on developing a compelling visual identity, exploring logo concepts, and showcasing how the final design would be applied across social media and hang tags to create a cohesive brand presence.
Developed comprehensive branding guidelines to define the brand’s visual and tonal identity, ensuring consistency across all touch points. Designed elegant, functional hangtags that reinforced the brand’s aesthetic and elevated the customer experience. Curated visually compelling content and collaborated with influencers to enhance Nue’s social media presence, driving engagement and positioning the brand effectively within its target market.
