Our company lacked a cohesive brand identity, with inconsistent logo usage and colour placement across various marketing materials, which diluted our brand recognition and customer trust. My responsibility was to establish comprehensive branding guidelines to ensure consistency in logo usage and colour placement across all marketing materials and to ensure all departments adhered to these new guidelines.
- Developed a detailed branding guide that included specific instructions on logo usage, color schemes, typography, and other visual elements.
- Conducted training sessions for all departments to educate them on the importance of the guidelines and how to implement them.
- Created a monitoring system to ensure adherence to the guidelines and provided support for any questions or challenges faced by the departments during the transition.
Successfully implemented the branding guidelines, resulting in a cohesive brand identity. This strengthened our brand recognition and trust among customers, as evidenced by increased positive feedback and improved brand metrics. Developed and launched over 500 products, significantly expanding Article’s product line. This enhanced the company’s market presence and effectively met the diverse needs of our customers, contributing to increased customer satisfaction and market share.
