Beauty by Dexie Lashes

BXD Lashes is a beauty salon based in Ontario specializing in lash extensions, micro-blading, brow waxing, and while also offering educational courses for aspiring lash and brow technicians. The brand caters to young women (20s–30s) who prioritize self-care, seeking confidence for special occasions or everyday life. Additionally, BXD Lashes empowers women passionate about launching their own lash businesses through expert training and mentorship.

I led the brand identity redesign for BXD Lashes, transforming it into a clear, minimal, and luxurious aesthetic to enhance visibility and engagement across digital and physical platforms.

By revamping the logo, Instagram grid, printed materials, and cosmetic packaging, we created a cohesive and visually compelling brand presence. These updates led to a 45% increase in sales margins and significantly boosted social media engagement, reinforcing BXD Lashes’ position in the beauty industry.

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