Case Study: Enhancing Print & Digital Marketing Assets
Objective:
The campaign required high-quality print materials and cohesive digital assets that aligned with brand guidelines. Additionally, pop-up card designs needed to effectively integrate compelling copy while maintaining visual impact.
The campaign required high-quality print materials and cohesive digital assets that aligned with brand guidelines. Additionally, pop-up card designs needed to effectively integrate compelling copy while maintaining visual impact.
Approach:
•Print Production Optimization: Prepared print-ready files by ensuring CMYK color accuracy, verifying resolution and bleed, and conducting proofing to meet industry standards.
•Digital Assets: Updated marketing assets to align with branding guidelines, optimized images for web performance, and adapted layouts for various screen sizes.
•Cross-Disciplinary Collaboration: Partnered with copywriters to integrate messaging into pop-up card designs, ensuring a balance between visual storytelling and brand voice. The campaign required high-quality print materials and cohesive digital assets that aligned with brand guidelines. Additionally, pop-up card designs needed to effectively integrate compelling copy while maintaining visual impact.
Results:
•The refined print and digital assets contributed to a cohesive campaign that maintained brand consistency across platforms, while the collaborative design approach enhanced engagement through visually compelling messaging.
