My task was to design a logo that encapsulated the spirit of the FixedNotBroken collective, making it visually appealing and representative of their cycling culture. Beyond the logo, I was also responsible for creating a line of shirts that would serve as a tangible token of membership, enhancing loyalty and encouraging members to promote the club to others.
I began by researching the collective’s values, their diverse range of bikes, and the iconic routes they frequented around Vancouver. I collaborated closely with the collective to understand their vision, ensuring the logo resonated with their identity. After several design iterations, I created a logo that symbolized the resilience and unity of the group—emphasizing the "fixed" aspect of their name with bold, interconnected elements. To further solidify the brand, I designed a series of shirts that featured the logo and creative designs inspired by Vancouver’s cycling routes. These shirts were crafted with high-quality materials to ensure comfort and durability, making them a desirable item for members.
